Cryotherapy is an intervention that is taking the world by storm right now. One of the pioneers in bringing cryotherapy to the masses is Kyle Jones, the co-founder, and COO of iCRYO. This episode dives into the origins of the cryotherapy empire, how God led the way for Kyle and what research shows are the benefits of engaging in cryotherapy.
[00:00:00] Dr. Richard Harris: Faster, join me, Dr. Richard Harris, as we strive to unlock the secrets of the human body strive for wellness strive for great health. Follow the show on iTunes, Spotify, Google, and Android.
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welcome to the Strive for Great Health podcast, I’m your host, Dr. Richard Harris. And today I have with me on the podcast, Kyle Jones, the founder of something you’ve probably seen here in the Texas area. iCRYO, Kyle, how are you doing today.
[00:03:41] Kyle Jones: Doing good, man, honestly, it’s awesome to be here on the podcast. I’ve heard amazing things and I know you speak a, lot of intelligence into your cast.
[00:03:49] Dr. Richard Harris: Appreciate you coming on the show. This is something that I wanted to talk about. And it was on my list, but we’re going to dive into cryotherapy today. But as usual, I want to hear your story. I want to hear how you got involved with wellness.
[00:04:04] Kyle Jones: Yeah, to be honest, you’ve kind of heard the cliche sometimes where it kind of, landed in my lap and that’s kinda how it happens. I fully believe there are two or three life-changing experiences that could alter your life in a good or a bad way. And you have the option to go down that path, right or not too. And to take that. leap of faith, And for me, it was cryotherapy. It completely transformed my life personally, transformed my life on a business level, on a level of more than just connectivity from meeting different people in the space and understanding true wellness recovery.
It’s been inspiring to the process and I’ll kind of make a long story short, but. I was pursuing my doctorate in physical therapy. I love rehab. The way the body works. is an amazing piece of machinery if you want to call it that And as long as we just keep it oiled and do the right. maintenance to it, it can operate very efficiently. And so for me physical therapy was the route of bettering other people. It was the route for me to use my platform to make sure that people are living healthier pain-free lives. Right. And being able to if you’re this 75 year old senior citizen that can’t get on the ground to play with his grandkids, do that right.
To me. it’s those impactful moments that don’t have a dollar sign attached price on something like that. So for me, physical therapy led me into what cryotherapy was. I’ll never forget, like it was yesterday. I was working patients, I can remember it to this day and a country guy, he goes, man Kyle.
Have you ever heard of these cryo chambers? I said, no, man talk to me. What is this about? This was roughly about 10 years ago. This is back in 2012. I only had about a year and a half left in my doctorate program to be a PT and start to exercise my license.
Long story short again, I actually dropped out of PT I ended up double majoring in exercise science and business management. So I had that background. I had that knowledge. went head in for cryotherapy. I started to figure out that it’s origination back in the seventies was to treat rheumatoid arthritis and fibromyalgia.
It was originated on a medical idea, not really a athletic idea, which is what most people here in the states think about. Cryo is I have to be an athlete or work out to use it or to benefit from it, which is completely inaccurate. So for me, it was just understanding how far this modality has come in the last 40 years.
Where it was headed and once again, it kind of landed in my lap and I had the choice. I had the choice as a young adult to say, Hey look, do I pursue this path of PT school? Get my license, maybe open up my own practice, outpatient, inpatient. I had no idea. Or do I take the leap of faith of what I feel like God is calling me to do and, take cryo to the masses. Make it some massive, just beacon of wellness, where people can utilize the services and feel better every single day. And so that’s, what’s made me tick over the last seven or so years.
[00:07:02] Dr. Richard Harris: That’s awesome to hear. And we had a similar experience where I felt like God was calling me into something that wasn’t typically part of the mainstream of what people think about as wellness. and part of that was this podcast. and getting individuals like yourself and their stories and what they’re doing and how they’re helping people in ways aren’t traditional, but they have tons and tons of data behind them. And we’re going to get into that a little bit later. Offline, you talked about more of the story of iCRYO and said there was an interesting story behind it and really was a God moment. And we are a Christian based podcast and so we love to hear how God has intervened and led you to help other people. So you want to share a little bit more about that story?.
[00:07:47] Kyle Jones: Yeah, definitely. For me, like I said, I had the choice the take this opportunity or to pass. I prayed a lot about it. I mean naturally I’m ingrained just what family is, what culture is. And, core values are very important to me. When I started down this cryotherapy path, I managed a cryotherapy operation for that PT clinic for about three years.
And then I kinda got, I guess you could say the creative juices flowing of how do I scale this? How do we get this to. 2,000, 3,000 square feet. How do we pursue that? And once again, it’s a timing perspective. I wish I could have been here five years ago, but God gives things to you when you most need them or knows you need them. So for me, we were at a big transition in my life, we owned a couple of subs shops on the side through another franchise. So we understood what franchising was about. We were actually exhausted over it at that point. We actually sold both of those locations to fund.
What we now know as iCryo. It was just interesting timing. My dad was looking for a change in his life. I was pursuing a massive undertaking in my life. I launched the first location in October of 2015. Really just to see if I was headed down the right path. Was I making the right decision? Or was I crazy like everybody thought I was. And within about a year, year and a half, It caught like wildfire, everybody in Houston people were driving two plus hours just to come do cryotherapy. My dad came to me, he said, Hey, I think you got something here.
Let’s sell these other companies. Let’s start a franchise model. There was not a cryotherapy franchise on the entire planet at that point in time. So once again, I had the focus, I had the determination and now I had my father as a business partner. Who’s been around the block in business for the last 30, 35 years.
And we launched a franchise together, father and son duo. And we still work the company today. He’s definitely a lot more backend I’m more front end with his experience and intelligence ,he took the CEO. I took the COO title. I deal with more of the operational component of the company. Instilling trainings, Instilling the ops, that’s everything to what we’re building the ground floor. it’s been Interesting along the way ,almost our entire executive team. They’ve taken the same leap of faith. so there’s a lot of people in this company on the executive that for a year or two was pure sweat equity. They weren’t getting, 300, 400 hundred thousand dollars, a year salaries. Worth it plus more. It was almost like everybody saw the same vision everybody clicked. Everybody realized what we were building and they were in it for the long haul.
And so I, I can say right now without doing the math, we probably have almost 150 plus years of executive level experience on our team now. And to think about these people building a company on pure sweat And not dollars. Where, like I said, we were not paying these people massive salaries. It’s just a testament to where if you have the right platform with the right people in the right mindset incredible, incredible things can happen that you really don’t think should happen. And there’s no rhyme or reason for it. It’s just something out there where it’s destined to be.
[00:10:49] Dr. Richard Harris: Absolutely. And people believe in people andpeople believe in ideas. And especially now more than ever, we need holistic therapies that are safe and effective because that’s the old way that medicine was practiced. Something that’s safe, low risk and effective. That’s what the ideal therapy should be. And we talked about this offline, but cryo has evolved a lot.
I remember in high school, I was doing cryo all the time. It was dip yourself in an ice bucket after practice, and you put the little booties on your feet, so you didn’t get frostbit. And then we’re all sitting in there trying to man up and be the person who could stay in the ice bath the longest. That was our cryo back in high school. But we’ve evolved since then. So how has cryotherapy changed over the years and then where do you think it’s going to go in the future?
[00:11:42] Kyle Jones: Well that’s the million dollar question that I’m glad I have some of the answers to. It’s amazing to see how the form of cold therapy, it’s been around for millennia. People been using cold therapy since we can, you know, date back. We know that it’s there to reduce inflammation. We know that it’s there to improve the recovery process. There’s no science that shows how long do even do ice for. It’s a best guess if you and I were walk into the same doctor’s office and have the same injury. He would say, Hey, just put ice on it for 20 minutes a day, yada, yada, yada.
It would be the same conversation, but your recovery time is different than mine. The way you respond to your injury and the ice pack that we’re both going to put on for 20 minutes is different. Maybe from a scientific standpoint, you only need 17 minutes of ice, but I need 27 minutes of ice.
So there’s no data to support that it’s kind of a best guess. Well, with cryotherapy. What they’re building now are chambers that actually do all the good benefits of cold recovery. So it gets that body temperature down to a specific degree. As far as skin temperature’s concerned. So it triggers one of two things, either fight or flight response to release endorphins, to release serotonin.
Gives you a little bit more of a vibrant high form of recovery, or it’s going to give you that rest and digest response where it’s going to hit that parasympathetic nervous system of saying you’re in a shutdown mode, it might release some melatonin, it might release some things to give you more relaxing sensation.
It’s interesting to see how the body responds to certain recovery tools in a different way. The evolution of cryo has been just that it’s us being more educated around every single person is different. Everybody’s recovery is different. Everybody’s built different. How do you take something like a penetrating cold like ice, which can get inside the muscle tissue and if you do it too long, you really just numbing pain receptors. You’re not doing any benefit at that point. How do take away the penetration portion, but still give that same cold delivery and that’s with cryotherapy. Up until a few years ago, it was very difficult to find, I guess you could call it a super form of Freon to get these chambers down to negative 150,negative 200 Fahrenheit, which is where that trigger comes from.
Just a few years ago there’s a few manufacturers around the globe that have made chambers and they’re walk-in chambers now. Almost like you would walk into a commercial freezer or refrigerator. They’re big, there’s some of these cryo rooms. 10 by 10, office that I’m sitting in 15 by 15.
It’s interesting to see now, cryo is becoming more well-known to the masses, but it’s becoming an experience. People are understanding just like massage took a transition 20 years ago. And you now have Massage Envy, Massage Heights. The education is there around massage. The same thing is happening with cryo is the education is surfacing.
The delivery system is now from an educational standpoint, it’s data-driven, it’s tactful. And people know that they can fit it in their day. Three minutes in a cryo chamber has an array of benefits that we can’t even speak of at this point because there’s so many, but it’s just phenomenal to see how it’s transitioned from a single tube back in the seventies that we’ve made of wood. They used to make wooden cryo chambers, which sounds terrifying. And then it’s evolved to now we have cryo rooms. People are freezing 10 at a time. I mean, football teams, soccer teams we freeze a lot of the volleyball players and athletes here around our local communities and they’ll come in three or four or five at a time. So to see a therapy, that’s providing these types of benefits and people want to do it. It’s an exciting thing. They want to bring their spouse or they want to go with their friends.
And it’s more of a fun thing now, but to couple something that’s fun, but it’s also, that’s good for you, it’s hard to find.
[00:15:23] Dr. Richard Harris: Yeah, absolutely. I did my first cryo chamber session this year, actually and I felt. That I felt the sympathetic innervation where I felt the release of serotonin. I felt energized. I felt active and I had been doing cold showers and localized ice therapy. One of the things I’ll do is I’ll put the ice pack on my neck to activate the brown fat in that area, just to help maintain lean body mass. These are simple tricks that we can do at home. And I love that cryotherapy has evolved to the point where you can fit it in your life as a busy professional. You don’t need to sit there for 20 minutes in your bathtub at home with ice dumped in there anymore.
No, you just go a couple minutes, you’re in and out. And you alluded to this already. Some of the benefits we’ve seen of cryotherapy, but what are you seeing in your clinic? Let’s talk about some of these testimonials and stories you’ve seen from people that have come to you.
[00:16:20] Kyle Jones: Yeah, honestly, it blows my mind every day. And like I said, oh man, I’m actually getting chills right now just thinking about some of these stories. Man, they hit home. When you’re in there and you’re speaking to a guest that has dealt with, you know, anxiety, their entire lives or depression, or they can’t sleep, which we know how important sleep is.
It’s the mental recovery that you need from the sleep component. When you talk to people that literally their lives are altered by something which we feel anxiety to some people that have never experienced it, it’s a small thing, right. Or stress is a small thing, or, you know, all these little components that make a big ripple effect in your day.
If you can find a solution for that, it literally changes somebody’s life. Obviously can’t share names, but I’ve had people that have been on antidepressants for over a decade. And after doing cryo for two, three months straight two, three times a week. They’re now getting pulled off of these antidepressants.
They’re now getting pulled off of their anxiety medication. So for me, I think it’s crucial to understand the physical component to it. A lot of people preach the reduction of inflammation. What they don’t understand is that is the number one benefit of cryotherapy. We’re reducing the inflammation in the body. And when I say that to somebody, I feel like the normal person doesn’t really understand how detailed that is. When you can control or harness or lower the inflammation in the body you’ve literally just solved almost all of your problems. If you’re talking about. not just the physical component, but you’re talking about the mental component. sometimes the stress, the anxiety, the depression, the lack of sleep, the lack of mental clarity, a lot of that results from high inflammation in the body. It’s what we do during the day. It’s what we eat during the day. What we drink during the day. Inflammation is targeted everywhere that we go.
And so to have a service, that the number one benefit is to reduce the inflammation. That’s everything we’re talking about. Headaches, migraines, like I said, mental clarity awareness, focus. The ability to decompress at the end of the day. Sometimes your body just naturally harnesses certain things. that it shouldn’t.
Maybe you’re not sleeping because your body isn’t releasing melatonin like it should. Maybe you’re stressed because you’re not, releasing serotonin, like it should at certain times of the day. I used to use this phrase a lot with our guests inside some of our centers they’d asked me, what is cryo gonna do for me? And I said, look, your body already operates like it should. All of our bodies do things that it naturally should do. Sometimes your body just harnessing certain things, so cryotherapy unlocks your body’s healing power. I used to tell people that all the time your body is harnessing certain things that it should not, it should naturally release things. So you can operate at an optimal level. When your, body’s doing, we’re basically shocking in the body to release those certain things, to allow it to operate at an optimal level. That was a phrase I used to use back in the day and it resonated with people. Okay, my body is holding on to something. How do I release it? Cryo therapy yeah, it unlocks the body’s healing power.
[00:19:19] Dr. Richard Harris: Yeah, this is something that we say on the podcast all the time. You mentioned several key points. Number one, stress is the most insidious of all root causes of chronic disease, because most people think stress is just mental, but it’s not. It’s a physiological response. There’s a hormone response that comes with that. There’s a nervous system response. So there are things that happen even without us being aware of it. Like if you show someone a stressful image, they’ll get piloerection, their hair will stand up. They won’t even realize it. Their pupils will change. They won’t even realize that, they’ll start sweating.
They won’t even realize it. This is all a hormonal cascade. Inflammation root cause of all chronic diseases. We’ve talked about this on the podcast. All root causes can cause inflammation and inflammation can lead to all other root causes. It can be a two way highway. And balancing inflammation is so important.
And one of the things that cryo does is it actually mimics exercise and the physiological benefits. And one of those is it helps balance out our immune system. So it will lower some of the pro-inflammatory causing cytokines, which are our mediators and actually increase some of the anti-inflammatory.
Our immune system has gas and brakes. We talked about this in the immune podcast. What these techniques like exercise and cryo do is help make sure that we can put the gas on when we need to, but also make sure that the brakes are working properly. It’s a tune-up that’s what exercise is in this kind of function.
Like you said, for fibromyalgia earlier, this has been studied for a long time for treatment of chronic pain. There’s actually evidence that shows that it improves quality of life and reduces pain for people with fibromyalgia. Fibromyalgia is coming out as an auto-immune disease. It’s an immune system problem.
And now we’re starting to see with this disease, that there are cytokine, there are inflammatory mediator issues. Well, what did we just talk about? This therapy helps balance those inflammatory mediators. There’s also evidence for post-workout recovery that it improves muscle soreness improves the way we think about how we exercise. We call it RPE.
It’s like how strenuous was that exercise session? And it lowers those values. It also has been shown to increase our HDL lower our LDL. So it’s also been shown to help balance our lipid system, lower our triglycerides as well. We talked about this in the lipid podcast. It’s been shown to help with bone remodeling.
Osteoporosis is a huge problem in the society. Osteopenia is a huge problem. People have very brittle bones so the fact that we’re seeing fragility fractures in men. This is something you’d never see 30 or 40 years ago, men just did not get fragility fractures. It’s happening every single day in America now.
And what cryo does is it helps balance bone destruction with bone formation. It’s a delicate process. We turn over our skeleton about every 12 years or so. We need to destroy the old bone and make new bone. And that process can get dysregulated with inflammation and nutrient deficiencies and all of that.
Hormones, we’ve talked about hormones before on the podcast, how that’s a root cause of disease. Cryotherapy has been associated with improving testosterone and lowering stress, hormones, cortisol, in certain areas, in other areas that’s been shown to actually improve our cortisol. And people are like, well, how does that happen?
Well, it depends on where you are. Sometimes we need our adrenaline system to work better because we’re so burnt out it’s not working anymore. In that case, it’s good to raise our cortisol levels cause that system’s not working. In other cases before it burns out, we have chronically high level. And in that case, we need those levels to come down.
What I love about a lot of these holistic therapies, infrared sauna, PEMF, cryotherapy, they are balancing agents. They help bring the body back into harmony. And that is the nature of holistic medicine. We are about harmony. We need our body to ramp up when it needs to and to cool off when it needs to. And that’s what these techniques are for.
[00:23:24] Kyle Jones: Well said, well said.
[00:23:25] Dr. Richard Harris: Let’s give people some practical tips. How can they get started with cryotherapy? Cause I’m sure people are jumping at the gun after hearing this to get involved. If you’ve never done it, I highly, highly, highly suggest you go check it out. It is an awesome feeling and it’s something that you can start to see benefit from very quickly.
[00:23:45] Kyle Jones: It is it is. And we’re right now as a, company we’re exploding like crazy. We’ve got almost 200 locations in development across the country right now. I can’t say anything yet because the deal’s not inked, but we’re moving our way to our first international deal. It’ll be our second country to move into as a brand.
But, honestly for me, safety is very important. In this industry. we have to remember that it is a therapy. It should be done with protocols, safety measures. Implementation is key for all of our centers. We make sure that when we hire people they go through a, I would say a pretty rigorous training protocol to make sure that they’re licensed in some form or fashion.
There’s not a cryotherapy degree out there in the United States. Like an LMT, you can be a licensed massage therapist. They don’t have that for the cryo portion of the industry. For us, we’ve actually integrated and developed an in-house certification program. We educate and train a staff member down to the entry-level part-time worker to the owner of the actual location. I used to tell people, find a cryo place near you and go immediately. Now I say things a little bit different because people have kind of butchered the process of what cryotherapy should look like from a safety standpoint. Now I just tell people to go to iCRYO, cause I know we do it the right way. We will Be in every major city here in the next 18 to 24 months. Right. now we just launched our sixth state in Ohio. What I would encourage all your listeners to do would be go to iCRYO.com and see the location that is nearest to you. We’re heavy in Texas, Florida, New York, North Carolina, South Carolina. We accept reservations. We also do accept walk-ins. With it being just a three minute session, it’s very fast. It’s very convenient. Which is what I love about it.
It’s something you can do very quickly. It’s almost like the drive in model of therapy. For me, it’s not something where you have to block out an hour of your day. It’s not something that you have to establish reservations to make sure you get a time in the door.
Convenience is everything to us nowadays. We Live fast paced lifestyles, which is what accumulates that stress. And for me, we have a lot of people that come during their lunch break, they’ll come around 12, 12:30. They’ll pop in a quick cryo session, head right back to work. It’s been interesting to see people, we’ve actually had a few people say, Hey Kyle, instead of getting Starbucks in the morning, I just do cryotherapy on my way to work and get those endorphins rolling. That natural form of starting their day so yeah, you can book reservations online. You can download theiCRYO application.
We try to be as mobile friendly, as convenient as possible, but I would say get there as soon as possible because it is something like I said, this is not an exaggeration at any facet, but it is something that can truly change your life or even more impactful, the people that you love the most.
I’ve gotten my family into doing cryotherapy. I cryo every single day, myself. Our staff they get free services. I, encourage them to do cryotherapy. It’s not something I charge our team for. It’s because I truly believe even what it’s doing and it’s made a big impact on people in more ways than one.
And I remember telling an elderly person this and it kinda hit home for him. He was one of those older people that nothing really mattered to him. He was very unhealthy. He said, Kyle no big deal, whatever. When it’s my time to go, it’s my time to go. And I said, look, here’s the deal.
And I won’t say his name, now for privacy purposes, but I said, look, here’s the deal. Don’t do things to better yourself, just to better yourself, do things to better yourself so you can help other people. Don’t be selfish. I mean, think about not being able to walk your daughter down the aisle because of your health.
Think about leaving your wife here to live 20 years longer than you did. I mean, think about bettering your lifestyle, being healthy and be the best version of you inside and out, so that way you can help others. That way you can be there for other people. It’s not about you. It’s about other people, but you, have to get yourself right first.
For me, I think one of the biggest impactful things that we’ve done as a company is instilling people that this is a lifestyle. And for you to have a healthy impact on your family, your peers, and the people around you, you have to be healthy inside and out.
[00:27:48] Dr. Richard Harris: You are preaching to the choir, this is a message that we say all the time on the podcast that the people in our lives deserve the best version of ourselves. And I wholeheartedly believe that. And that’s my, why, that’s my motivation. And why I love what you do is you are about the science. You are about the impact, at no point in this conversation did we talk about money because it’s not about the money for people like us. The money is a great benefit of helping people. The more people I help, the more money I make. So guess what I’m going to do. I’m going to try to help more people.
And safety is a huge thing because you’re right. It is a therapy. There are some people who are not in a position to get cryotherapy. If you have Raynaud’s disease, if you have something that impairs your immune system’s ability to respond to cold, we call this cryoglobulinemia.
Basically you make antibodies that attack tissue when you’re cold. Some people who have severe respiratory disorders or issues with the vascular system, people who have open wounds, these are types of things where cryotherapy may not be the best thing until you get those under control, but that’s the whole reason you have safety protocols and educate the staff on safety.
And one of the benefits that I forgot to mention that I want to go back to real quick, that I think is really important. Is, we talked about it balancing the immune system, but what it also does is it increases our body’s natural antioxidants and how we know this is because it actually decreases the amount of superoxide dismutase and glutathione peroxidase, which are two of our major enzymes involved with making our antioxidants.
So if those levels come down, it’s either, because number one, we have more antioxidants or number two, we have more inflammation. Well, we don’t have more inflammation on this therapy. So we have more antioxidant capacity, which antioxidant capacity is what we should be talking about with antioxidants. We know that in states of inflammation and disease, that significantly lowers our antioxidant capacity, especially auto immune diseases.
People have significantly lower antioxidant capacity. This is a therapy that can help with that. And I thought that that would be something that we should mention. Because this is not just, oh, your body gets cold. No, this is your body gets cold and there are physiological things start to happen for our overall health.
Kyle, is there anything else you want to say before we close this episode out?
[00:30:20] Kyle Jones: Yeah, for me, I just think it’s important, that number one, people go give it a try. I get the feedback all the time. Kyle, I hate To be cold. You’re preaching to the choir. I live in Houston, Texas, and I hate to be cold too. Think there was a study that was done years ago. I think there’s about 4% of the world’s population actually enjoy the cold weather.
If you’re listening to this podcast and you say, oh, I never going to do cryo. I hate the cold. I’m sitting there with you. I’m a testimony to say, Hey, I hate the cold, but I do it, every day. It’s three minutes. It’s nothing to take up your entire day. I promise you when you get done, you’re going to be going back very next day.
It is a very, unique experience that provides benefits that you can’t even fathom. My last little two sentences. If you’re scared about it, go do it with a friend. If you got questions about it, call us up on the phone. And if you’re ready to do it, come on in.
[00:31:10] Dr. Richard Harris: Awesome. Yeah, I’m one of those people too. I hate the cold and I’ve done it. No excuses, people, you know, it’s quick, it’s easy, it’s effective. It’s safe for most people out there. Give it a shot add it into it your wellness routine. Well, Kyle, thank you so much for coming on the show. Thank you for your passion.
Thank you for being a God-fearing man and making the world a better place. We really appreciate other wellness professionals, such as yourself, who are out there making a difference and making the world safer to be healthy. And I think that’s such an important concept that sometimes gets lost on wellness.
To my listeners as usual, thank you for listening to the Strive for Great Health Podcast.
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